Now they make up half of all beverage sales, generating nearly $5 billion in 2017 at U.S. Three years ago, cold drinks accounted for 37 percent of sales. In May, Starbucks said it plans to focus on the popularity of its cold beverages. Last year, Dunkin’ added Frozen Dunkin’ Coffee to its coffee lineup. Next-generation restaurants, including one near its home base in Canton, Mass., and another in Southern California, are also testing nitrogen-infused cold brew on tap. This summer, for example, the chain is selling ice-cream-flavored coffees.
The company has introduced several beverage LTOs since growing the brand out West, including California, where it plans to open 1,000 units. Dropping “Donuts” in the names underscores the brand’s focus on all-day coffee drinks, not just doughnuts. This year, Dunkin’ Donuts rolled out two next-generation restaurants that rebrand itself simply as Dunkin’. Seattle-based Starbucks also plans to boost its cold beverage program. The Chicago-based burger giant’s refocus on McCafé comes as morning breakfast rival, Dunkin’ Donuts, has made it clear that it plans to increase sales through coffee.
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McDonald’s also upgraded the syrups, which are now free of artificial colors and flavors. McDonald’s said the new drinks introduced last year and this summer are part of a plan to elevate the McCafé experience. Restaurants were also outfitted with higher quality espresso machines, which produce a creamier and thicker milk foam. The new drinks included cappuccino, Americano and iced caramel macchiato. Last year, McDonald’s added three new espresso drinks to the coffee menu at the chain’s 14,000 restaurants. The menu includes lattes, frappes, hot chocolate, shakes, iced caramel mochas and iced coffee. Since debuting in 2009, McCafé menus have largely been unchanged over the years. McDonald's is joining the cold-brew craze, which started a few years ago, because the drink has been a lone bright spot amid sluggish sales in the coffee industry.Ĭold-brew drinks are especially appealing to “highly engaged iGen and Millennial consumers” because they tend to drink more coffee throughout the day, like trying new products, and are open to trading up for premium offerings, according to a 2017 coffee report by market-research firm Mintel. However, a small McCafé drink, including the new cold-brew beverages, cost $2, as they are part of the $1 $2 $3 Dollar Menu. The new Cold Brew Frozen drinks, in sizes medium to large, range in price from $3.09 to $3.79, depending on the beverage. McCafé does not sell standard cold-brew beverages. The Cold Brew Frappe is a Cold Brew Frozen drink topped with a light serving of whipped cream and chocolate drizzle. The drinks are available on the McCafé menu starting Wednesday.Ĭold Brew Frozen Coffee is cold-brew coffee blended with ice. For a limited time, customers can order a Cold Brew Frozen Coffee or a Cold Brew Frappe at restaurants. McDonald’s, which promised to raise its McCafé game last year, is turning down the heat with the introduction of two cold-brew frozen drinks. The coffee battle brewing between Dunkin’ Donuts and McDonald’s is taking a chilly twist.
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